** This conversation is recorded in our native language (Dutch) to preserve the natural flow and authenticity of our conversation. You can switch between Dutch and English captions by clicking the CC button in the video player.
This is a recap from Michel and Johan at INBOUND 2025 Day 3, diving deeper into HubSpot's concrete feature updates.
Key highlights include:
- Marketing Studio (a Miro/Figma-like visual campaign planning tool with collaboration features),
- AI-powered email capabilities that convert HTML from Figma or Mailchimp into drag-and-drop templates,
- Dynamic AI personalization tokens that create unique text for each recipient based on industry and context,
- Send time optimization, and a
- Video content tool for caption generation and social media publishing.
They also covered the renaming of "lists" to "segments" to better reflect AI capabilities, including the ability to create segments from anonymous visitors based on IP addresses for homepage personalization.
For sales, major updates include:
- An enhanced meetings tool that provides 30-second AI-powered meeting prep (previously taking 30 minutes),
- Automatic recording and transcription with AI-generated summaries and to-dos that work in Teams meetings and Dutch language,
- A customer journey pathfinder that maps conversion paths and drop-off points,
- A new project management object with Gantt charts and workflow integration,
- Process Guide (an advanced playbook with conditional logic),
- Visual org charts showing parent-child company structures with deal attribution, and
- Drag-and-drop quote templates with CPQ analytics.
