February 01, 2026
HubSpot's Service Hub is evolving fast.
In this episode, we break down what's changed — and why it matters. We cover the new helpdesk workspace, the difference between helpdesk and customer success, and how HubSpot is closing the gap with tools like Freshdesk or ZenDesk.
Plus: we dive into macros — a brand new beta feature that lets you respond to a customer and trigger a workflow in one click.
** This conversation is recorded in our native language (Dutch) to preserve the natural flow and authenticity of our conversation. You can switch between Dutch and English captions by clicking the CC button in the video player.
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