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Made by leadstreet

HubSpot Smart Properties: AI-Powered Data Enrichment Explained

November 24, 2025

Discover how HubSpot Smart Properties use AI to transform unstructured data into structured, actionable information in your CRM.

In this tutorial, Johan and Michel show you how to set up and use HubSpot's Smart Properties feature to automatically enrich contact and company records by extracting data from:
- Call transcripts
- Company websites
- Internet sources
- Property data already in HubSpot

What you'll learn:
- What HubSpot Smart Properties are and how they work
- How to create Smart Properties using the Data Agent
- Manual vs. bulk enrichment methods
- Workflow automation for Smart Properties
- HubSpot Credits usage and management
- Real use cases: sentiment analysis, start dates, company maturity scoring

Watch time: 11:39

** This conversation is recorded in our native language (Dutch) to preserve the natural flow and authenticity of our conversation. English captions (Claude-optimized) included for readability.