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HubSpot Segments Explained

October 07, 2025

HubSpot Segments Explained

HubSpot renamed Lists to Segments — and it's not just cosmetic. In this video, Johan and Laura break down the new segmentation features that let you track and personalize for anonymous website visitors.

What you'll learn:

Why HubSpot renamed Lists to Segments (and what's new)-
How to create segments for unknown website visitors
Using enriched company data to target visitors before they convert
AI personalization for CTAs, landing pages, and more
Buyer intent tracking at the IP level
Practical walkthrough of the new Segments feature (still in beta)

** This conversation is recorded in our native language (Dutch) to preserve the natural flow and authenticity of our conversation. We have Claude-optimized the English captions for good readability.