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Made by leadstreet

HubSpot Lifecycle Stages, Leads and Deals Unpacked

October 26, 2025

HubSpot uses three different "lead" terms that confuse marketing and sales teams: the lifecycle stage "lead", the leads object, and "prospects" in the sales workspace.

This tutorial explains the difference between lifecycle stages and objects in HubSpot, why the leads object exists, and how it relates to your sales process.

Learn when to use lifecycle stage lead vs the leads object for qualification, why HubSpot renamed leads to prospects in the workspace, and how to align your team on these definitions.

Perfect for teams struggling with HubSpot's terminology or setting up proper lead qualification workflows between marketing and sales.

Watch time: 10:55

** This conversation is recorded in our native language (Dutch) to preserve the natural flow and authenticity of our conversation. English captions (Claude-optimized) included for readability.