HubSpot Implementation for Real Estate

1. Disconnected lead sources

Immoweb inquiries via email, Immowi in separate portal, project websites, Zimmo, Facebook/Google ads—all disconnected. Sales team checks 5+ places daily just to find leads.

2. Manual data entry kills speed

Sales reps copy contact details from Immoweb emails to Excel, then to CRM (or worse, keep in Outlook). Takes 60+ seconds per lead. By the time they follow up, lead already visited competitor.

3. Leads fall through the cracks

Form lands in someone's email who's on holiday. No backup routing. No systematic follow-up. Lead never gets called back. €50K+ deals lost in inboxes.

4. Can't track marketing ROI

Spending €10K/month on Facebook and Google ads but zero connection to actual apartment sales. Don't know which campaigns drive closings. Marketing budget = black hole.

5. Zero visibility before sales calls

Team calls prospects blind. Don't know if lead visited website 3 times, downloaded brochures, or viewed other projects. Can't personalize approach. Every call feels cold.

6. Inconsistent follow-up = lost sales

Some leads called in 1 hour, others wait 3 days. Some get 5 follow-ups, others get 1. Best salespeople close more because they follow up systematically, not because they're better at selling.

7. Unit availability chaos

Sales reps don't know which units are still available. Multiple people call prospects about apartments that already sold. Kills credibility. Admin nightmare keeping everyone updated.

8. Can't compare project performance

Running 3 projects simultaneously but don't know which generates quality leads vs tire-kickers. Project A gets more inquiries but Project B closes faster. Can't shift marketing budget intelligently.

All leads in one place

Every inquiry from Immoweb, Immowi, Zimmo, website forms, and ads flows automatically into HubSpot. Your team checks one system instead of five. Leads get tagged by source and project automatically.

Instant lead capture, zero manual work

Immoweb email arrives → AI reads it → contact created in HubSpot with all details in under 60 seconds. No copying, no pasting, no Excel. Your team calls while the lead is still hot.

Automatic follow-up that never fails

Lead fills form → instant notification to assigned rep → if no response in 10 minutes, backup gets notified → automated email sequence starts → task created for call tomorrow. Zero leads slip through.

Track every euro to every sale

Facebook ad → landing page → form fill → deal created → apartment sold. HubSpot connects the dots. You see exactly which €5K ad campaign generated the €450K sale. Shift budget to what works.

Full context before every call

Before your rep dials, they see: 3 website visits, downloaded 2 brochures, interested in 3-bedroom units, budget €400K+, viewed Project B last week. Every conversation starts warm.

Consistent follow-up for every lead

Automated sequences ensure every lead gets called within 1 hour, followed up 3 times over 2 weeks, then moved to nurture campaign. System enforces best practices automatically.