Add structured ld+json data to your pages that contains Videos to improve SEO ranking

CM Video Structured Data
Johan Vantomme
Johan Vantomme
Nov 16, 2018 8:57:30 PM

HubSpot Modules HubSpot Blog HubSpot Pages

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Google Search and other engines are working hard to understand the content of a webpage. But sometimes you can help by providing explicit clues about the meaning of a page by including structured data. Structured data is a standardized format for providing information about a page and classifying the page content.

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Google may use your markup to power carousels (for example, the Top stories carousel with AMP). Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

This module can be used either in your blog or your pages.

How to install the custom module

Step 0: HubSpot has removed our structured data modules from the marketplace.  HubSpot is working on a similar solution BUT the HubSpot solution is not available yet. In the mean time we sell the module direct. Contact us here and we will inject the module in your HubSpot portal. See the CM Blogpost Structured Data in action here.

leadstreet-structured-data-google-webmaster-tools

Step 1: Add the module to your template

  1. Go to the Design Manager and open your template
  2. Add the CM Video Structured Data module near the video content
  3. Save the template

 

cm-video-struct

 

 

Step 2 : Personalize the module

  1. Edit the Page where you put the Module
  2. Fill up the fields inside the Module

 

cm-video-struct2

 

 

  1. Save
  2. Update the Page

step 3 : Test the Structured Data

You can always test your structured data here

Johan Vantomme

Johan Vantomme

Johan is een van de oprichters van leadstreet, Platinum HubSpot Partner. HubSpot-certified op 5 niveau's. Hij weet technische kennis voor het ontwikkelen van websites te koppelen aan een grote kennis van online en de bijhorende commerciele en marketingkant. Johan is (ex-)zeilfanaat en een foodie.