Google Search and other engines are working hard to understand the content of a webpage. But sometimes you can help by providing explicit clues about the meaning of a page by including structured data. Structured data is a standardized format for providing information about a page and classifying the page content.
When users search for businesses on Google Search or Maps, Search results may display a prominent Knowledge Graph card with details about a business that matched the query. When users query for a type of business, such as a restaurant, they may see a carousel of listings hosted by restaurant listing providers.
This module can be used either in your blog or your pages.
How to install the custom module
Step 0: HubSpot has removed our structured data modules from the marketplace. HubSpot is working on a similar solution BUT the HubSpot solution is not available yet. In the mean time we sell the module direct. Contact us here and we will inject the module in your HubSpot portal. See the CM Blogpost Structured Data in action here.
Step 1: Add the module to your template
- Go to the Design Manager and open your template
- Add the CM Local Business Structured Data
- Save the template
Step 2 : Personalize the module if needed
- The module is default set to retrieve company name and logo from the HubSpot site_settings variables and the google blogpost AMP settings.
- Check here your AMP settings, replace in the slug xxxxxx with your hubid https://app.hubspot.com/settings/xxxxxx/website/blogs/
- Check here you company name, its the name HubSpot is using in the footer of all your emails, replace in the slug xxxxxx with your hubid https://app.hubspot.com/settings/xxxxxx/marketing/email/configuration
- If you need to overrule the HubSpot data go to the designmanager en edit the module. Uncheck the use_hubspot_site_settings default setting.
- Update the Fields
Step 3 : test the structured data
You can always test your structured data here