Promote a book, add structured ld+json data to page to improve SEO ranking

CM Book Structured Data
Johan Vantomme
Johan Vantomme
Nov 16, 2018 9:06:52 PM

HubSpot Modules HubSpot Pages HubSpot Blog

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Google Search and other engines are working hard to understand the content of a webpage. But sometimes you can help by providing explicit clues about the meaning of a page by including structured data. Structured data is a standardized format for providing information about a page and classifying the page content.

Book actions make Google Search an entry point for discovering books and authors, enabling Search users to quickly buy the books that they find directly from Search results.

This module can be used either in your blog or your pages.

How to install the custom module

Step 0: HubSpot has removed our structured data modules from the marketplace.  HubSpot is working on a similar solution BUT the HubSpot solution is not available yet. In the mean time we sell the module direct. Contact us here and we will inject the module in your HubSpot portal. See the CM Blogpost Structured Data in action here.

leadstreet-structured-data-google-webmaster-tools

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  1. Go to the Design Manager and open your template
  2. Add the CM Video Structured Data module near the book content
  3. Save the template
cm-book-struct

Step 2 : Personalize the module

  1. Edit the Page where you put the Module
  2. Fill up the fields inside the Module

cm-book-struct2

3. Save

4. Update the Page

Step 3 : Test the Structured Data

You can always test your structured data here

Johan Vantomme

Johan Vantomme

Johan is een van de oprichters van leadstreet, Platinum HubSpot Partner. HubSpot-certified op 5 niveau's. Hij weet technische kennis voor het ontwikkelen van websites te koppelen aan een grote kennis van online en de bijhorende commerciele en marketingkant. Johan is (ex-)zeilfanaat en een foodie.