An effective way to provide a broad overview of key topics and pique the interest of customers is by using pillar pages. These are high-level pieces that broadly overview core topics while linking out to in-depth articles about specific subtopics for more information.
People have been submitting longer, conversational queries for years now but according to the latest data these searches make up a larger share of all search activity today than they did two years ago.
This is because people want simple solutions or quick information without having to read lengthy articles on their screens so that's why they're turning away from Google in favor of other sources like Facebook where pages load quicker and you can see what your friends think about different topics without even leaving the site.
It seems that many people have given up on the idea of finding a needle in a haystack when they use search engines instead. Searching for something vague like “good summer movies” can garner you over 4 million results while searching through old magazines and newspapers is only going to get you about 30 items, so it looks as if most people are now relying solely on search engine searches because they provide more accurate information than anything else out there.
Searchers know what they're looking for: whether it's "best restaurants near me," or an obscure song from thirty years ago; all one has to do is type it into Google's toolbar, and voila! Instant gratification with just the click of a button
This is a question we often ask at Google. A great answer to this would be that they help more pages rank and give searchers better answers when searching for them on the web. How do topic clusters work? This is a question we often ask at Google. A great answer to this would be that they help more pages rank and give searchers better answers when searching for them on the web.
When it comes to landing pages, adding video can increase conversion by 86%. But that's not all it can do.
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