Inbound marketing is about attracting the right audience to your website through relevant and helpful content. Potential customers find you through channels like blogs, search engines, and social media. The Inbound way helps your business adapt to the fast-changing needs – not just with your marketing, but with the entire customer experience.
Inbound Marketing is about creating a flux of new prospects to your website, and converting them to customers. The four distinct phases (Attract, Convert, Close, Delight) turn strangers into visitors, leads, customers, and promoters of your product or service.
The term "inbound marketing" was introduced by HubSpot’s CEO Brian Halligan. So why not have Brian (and co-founder Dharmesh) explain you how they define Inbound.
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