With Popular, optimize your landing pages for higher lead conversion rates
What makes a great landing page?
A landing page is the home base for marketing campaigns and has a singular goal: to convert visitors. Here are some best practices for a highly converting landing page:
- Keeping your messaging above the fold
Ensure that your message matches up with what people are seeing on their screens before they scroll down.
- Focus on one conversion goal.
Your landing page will work best if it stands alone with nothing else distracting from your single purpose.
- Copywriting is key
When it comes to copy, brevity is the soul of wit. It doesn’t matter if your offer needs long-form or short-form—shorten it!