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What makes the best landing pages?
A landing page is the home base for marketing campaigns and has a singular goal: to convert visitors. Here are some best practices for a highly converting landing page:
- Keeping your messaging above the fold
Ensure that your message matches up with what people are seeing on their screens before they scroll down.
- Focus on one conversion goal.
Your landing page will work best if it stands alone with nothing else distracting from your single purpose.
- Copywriting is key
If you can say what you need in a paragraph, try putting each point on its own line and list them out one by one.
Test your landing pages
With the time and effort you put into your site, it's important to check on how your landing pages are performing. A/B testing is one of the best ways to ensure that conversions will be at their peak for every potential customer visiting them!
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Reviews and Testimonials
What our clients say
“The Popular theme from leadstreet covers all our requirements. The agency delivers top quality implementation support. They know the ins and outs of HubSpot. Highly recommended.”
“We are using leadstreet's Popular template for landing pages, which works great for us. They have customized and tailored it to our needs. Everything works perfect! Service was fast and very good.”
“We have built our website with the drag & drop theme Popular from leadstreet. It’s an excellent theme and we got amazing support from the leadstreet team!”
“Great partner! leadstreet combines both technical and inbound marketing knowledge. Reaction time is quick, execution is swift. Lean & mean team, down-to-earth: just as it needs to be.”
“Good inbound marketing & HubSpot knowledge.
Easy to work with, good advice, always ready to answer questions & look for the best solutions. They really know all the possibilities HubSpot has to offer!”
“The guys at leadstreet know what they are talking about, and they don't waste time implementing their advices. Diving right in after having a good listen to what your objectives are, and then - which is particularly nice - monitoring the results. We would recommend leadstreet for sure.”
Features of a Great Landing Page
A good landing page should eliminate distractions by removing navigation and competing links so visitors can focus on your offer (just like in this Popular theme).