Add structured ld+json data to an event and improve SEO ranking

CM Event Structured Data
Johan Vantomme
Johan Vantomme
Nov 16, 2018 9:11:10 PM

HubSpot Pages HubSpot Blog HubSpot Modules

SHARE

Google Search and other engines are working hard to understand the content of a webpage. But sometimes you can help by providing explicit clues about the meaning of a page by including structured data. Structured data is a standardized format for providing information about a page and classifying the page content.

Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps.

This module can be used either in your blog or your pages.

How to install the custom module

Step 0: HubSpot has removed our structured data modules from the marketplace.  HubSpot is working on a similar solution BUT the HubSpot solution is not available yet. In the mean time we sell the module direct. Contact us here and we will inject the module in your HubSpot portal. See the CM Blogpost Structured Data in action here.

leadstreet-structured-data-google-webmaster-tools

Step 1: Add the module to your template

  1. Go to the Design Manager and open your template
  2. Add the CM Event Structured Data module near the event content
  3. Save the template

 

 

cm-eventstruct

 

 

Step 2 : Personalize the module

  1. Edit the Page where you put the Module
  2. Fill up the fields inside the Module

 

cm-event-struct2

 

3. Save

4. Update the Page

Step 3 : Test the Structured Data

You can always test your structured data here

Johan Vantomme

Johan Vantomme

Johan is one of the founders of leadstreet, Diamond HubSpot Partner. HubSpot certified on 8 levels. He knows how to link technical knowledge for developing websites to a large knowledge of online and the associated commercial and marketing side. Johan is a (former) sailing fanatic and a foodie.